Monday, 20 April 2015

BOOK FAIR

BOOK LOVERS AT WBF


The 23rd New Delhi World Book Fair 2015 began on 14th February 2015 at centrally located Pragati Maidan, New Delhi.  This fair has being organized from last 42 years. The nine- day long book festival, organized by National Book Trust and co- organizer are India Trade Promotion Organization. Singapore was the guest of honour country and South Korea was the focus country in this fair. It covers hall number 1,6,7(A-E), 8,9,10,11,12,12A and 14. Suryodaya “ emerging voices from northeast” is the theme of NDWBF 2015.


Book lovers always attracted by some new aspects in the fair. There are many reasons to attract thousands of visitors like authors corner, cheap prices of books etc. This time most of the visitors attracted by the prominent personalities like Dr. Kumar Vishwas, Javed Aktar , Kiran Bedi who launched their books in their publishing stalls
In 2015, promotional activities are on hike as there are many new promotional activities are as follows:

S.NO.
PROMOTIONAL ACTIVITIES
REMARKS
1.
SELFIE CONTEST WITH CARTOON GARONIMO
It’s really good as children and young generation also attracted by this.
2.
FREE FACE MASK AND STATUE OF GIRL WITHOUT NECK
Good as maximum children are attracted by this.
3.
BROCHURES BY ART FACTORY STALL
Amazing in design as well as in content.
4.
FREE BOOKS GIVEN BY JW.ORG
Good as you can able to know what Bible teaches in different languages.
5.
PRESENTATION OF STALL VISHV BOOKS
Stall is really attractive
6.
PAMPHLET BY ISLAMIC BOOK SERVICE 
Good in designing and liked the concept of book .
7.
OLD EDITION OF AMAR UJALA SAFALTA FREE
According to me its good but they are distributing that to non target audience as kidz etc.
8.
SANDWICH BOY PROMOTING RAVEESH KUMAR
Interesting concept.



                                               





According to the sale person of Diamond Publishing House, this time sale is better than last year as public are really attracted by Dr. Kumar Vishwas, Kiran Bedi etc. As Dr. Kumar Vishwas has launched his new edition of ‘KOI DEEVANA KEHTA HAI’ at stall of  Diamond Publishing House.
According to the visitors, there are mixed replies we get like:
1.      Many discounts
2.      Whatever they want they got it.
3.      Same experience as earlier.

4.      Promotional activities are more this time.

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